NTC Asks Cherry Mobile To Explain Sale of Flare Units Sans Permit


The National Telecommunications Commission (NTC) has finally ask Cherry Mobile to explain the circumstances why the company has been selling a mobile phone unit, specifically the Flare models, without securing first the required permits.

In her letter dated January 2, 2013 (copy of which is furnished to this blog just yesterday), NTC Deputy Commissioner Delilah Deles, who is also the Officer-in-Charge of the NTC-National Capital Region, ordered Cosmic Technologies, Inc.–owner of the brand Cherry Mobile to explain within 24 hours why the Flare units have been sold in different stores nationwide even the company has yet to secure the Type Acceptance (T.A.) and Importation Permit. NTC’s action was prompted by the inquiry of this blog regarding the sale of the Flare models in the market.

Letter for Mr. Almonia

The NTC also found out that T.A. number indicated in one of the sold units of Flare is erroneous and had been issued already to “an earlier Cherry Mobile Model” in 2009. The T.A. no. ESD-GEC-0900033 is reflected in the supposedly NTC-sticker attached to a Flare unit which was sold in Tagbilaran City, Bohol and was bought last December. This blog got hold of the said unit hence a picture of the sticker was sent to NTC for validation.

An unusual form and size of the NTC sticker attached to a Flare unit that i'd got hold during the Christmas break. It was bought from a CM retailer in Bohol. I am asking the NTC to validate the sticker since the form and size of it is different from the usual NTC stickers that are found in other gadgets. The NTC sticker here is just printed on that large sticker showing CM logo and bar code. The NTC sticker is not separate. I have yet to receive feedback from NTC on this.

(From an update of the original post about this story.) An unusual form and size of the NTC sticker attached to a Flare unit that i’d got hold during the Christmas break. It was bought from a CM retailer in Bohol. I am asking the NTC to validate the sticker since the form and size of it is different from the usual NTC stickers that are found in other gadgets. The NTC sticker here is just printed on that large sticker showing CM logo and bar code. The NTC sticker is not separate. I have yet to receive feedback from NTC on this.

The Flare is priced cheap by Cherry Mobile but has the specifications comparable to various popular smart phones. Under its hood is a 1GHz Dual-Core Snapdragon processor. Thus, it received favorable reviews and got the support of the consuming public. It was launched in November 17, 2012 in two selected stores in Metro Manila in an event dubbed as “Saturday Flare Day”  where people lined up since early in the morning to grab a unit. It was originally sold at P3,999 but it has been overpriced by many stores due to its very limited stock.

The day after the launching, Cherry Mobile failed to flood its retails stores with enough supply of the unit. In fact, the units were not available the next day and not until a week later in selected stores. Thus, it created the interest of the consumers to rush in buying the unit because of its perceived limited stocks. Some stores in other areas are selling the Flare unit as high as P4,999, a thousand more than its suggested retail price.

Engr. Jerry Bunag, Supervisor of the Licensing Unit at the NTC-National Capital Region, has yet to inform this blog on the response of Cherry Mobile about the NTC order. The NTC was surprised of the Flare sale even if Cherry Mobile had mounted a marketing blitz, including advertising, of the Flare model since last quarter of 2012.

CM fans had posted several comments on the original story of the Flare sale in this blog and expressed disbelief of the story. Previous attempts by this blog to contact Cherry Mobile had failed and even its Facebook page administrators had deleted links to this blog’s story posted as comment to its FB page.

17 thoughts on “NTC Asks Cherry Mobile To Explain Sale of Flare Units Sans Permit

  1. Matagal ng niloloko ng cherry mobile ang mga customer nito, kung maalala niyo na TV Patrol na sila dati pa, dahil sa mababang quality ng phone nila gusto lang nila maka benta tapos wala na, kung mapapansin mo ang Cherry Mobile puro reklamo, at sa mga nagtatangol nmn sa brand nato na puro intsik ang may ari naku mag isip isip na kayo buksan niyo mga isipan niyo sa katotohanan, at mga empleyado ng CM yan mga sumasagot. Marami silang benta check mo sa BIR kung ilan ang declared nilang bentang unit?

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  2. NAku mahiya naman tong may ari ng cherry mobile na chinese din! NIloloko tayong mga pinoy at pati gobyerno natin iniisahan, tatangkilikin pa ba natin ang ganitong company! Wag kayo magpaloko sa mga yan!

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  3. So whats next, did CM reply or explain, Any Updates? Its been 2 months and still CM Flare is still out in the Market, even Sun cellular had it in their php350.00 post paid plan. I’m looking forward to hear some updates.🙂

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    • Roger Chiu of the Cosmic Technologies (owner of the CM brand) told this blog that they have complied the requirements. Though, the NTC has not provided us with their official confirmation as to their investigation. Nevertheless, the Flare is now one of the offerings under one of the Sun Cellular postpaid plans. That indicates the papers for the Flare are already in order considering the stringent requirements of Sun Cellular. Otherwise, it wouldn’t just include the Flare in their roster of phones offerings. However, the Flare is also nowhere to be found in all Sun Cellular shops for the same reason–NO STOCK AVAILABLE!🙂

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    • try mo pa check yong radiation level ng cherry mobile flare mo, tingnan mo kung gaano kataas….ingat ingat ka kaibigan lalo na sa health mo.

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  4. So did CM ever get that T.A. and Importation Permit? It has been a week since the great CM Flare sale in SM North EDSA and I heard they only had 400 units in stock on the first day(I bought one as well). The following day I went to Starmall in Shaw only to find their booth selling the unit at Php 4,600.

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    • payo lang kaibigan, try mo pa check yong radiation level ng cherry mobile flare mo, tingnan mo kung gaano kataas….ingat ingat ka kaibigan lalo na sa health mo.

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  5. Pingback: Cherry Mobile has no Permit to Import Flare? | iStoryang HaaayTek!

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