Nokia Finland admitted its mistake and apologizes for the “confusion it creates” when it announced the Optical Image Stabilization (OIS) function of its latest handset Lumia 920 that was wrongly misrepresented in the TV advertisement below.
In the TV ad, Nokia delivered a message that the video of a girl on a bike was taken by the Lumia 920 with the OIS on. But it wasn’t. The Lumia 920 is equipped with an 8-MP Pureview camera plus the OIS. But apparently the video of the girl was shot from a van and by probably using a DSLR camera during the production shooting.
Nokia apologizes for it and sent last week this message:
We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today. "In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions),we produced a video that simulates what we will be able to deliver with OIS. Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."
However, Nokia is quick to offer another video showing a real comparison between two phone cameras which they presented at a press conference.
