Cuckoo is considered a top brand of a rice cooker in Korea. It’s amazing that this kitchen helper cooks rice deliciously. Though it’s not really a breakthrough in technology but i haven’t seen a rice cooker as digital as this one from South Korea. The controls in the panel are touch-sensitive.
Cuckoo is featured in the Advanced Technology Korea site. Here’s a 30-seconder TV commercial of Cuckoo with Korea’s top actor Won Bin.