I don’t want to call it Skinning to refer to the application of additional skin layers to a device or gadget such as iPhone. Rather, it would be appropriate to name it as Cladding.
I have seen this for several months at the Cyberzone in SM City but it’s only for improving the look of your device. But the one i just saw at the Cyberzone offers protection from scratch. It carries the brand–Invisible Shield by ZAGG. It just arrived here in Cebu while a similar ZAGG booth was reported by a blog last year.